How One Ride-Hailing Company Is Encouraging a Shift to Micromobility
For a pilot in 10 European cities, when customers requested a ride for a short trip—less than 3 kilometers, or 1.9 miles—the app showed some users the nearest scooter, highlighted in green, as the second option on the screen. (Previously, if a user searched for rides, they would only see available drivers; and similarly, they would only see nearby scooters if they searched specifically for that option.) For those who saw the nudge, an average of 60% decided to shift from a car to a scooter ride, if the scooter was within 3 blocks.